Author: Craig Wilson

Put your business on the map in Google searches

Any business with a half decent web marketing strategy is trying to be seen on the first page of Google. Proper search engine optimisation will achieve this, but one aspect you might not have addressed yet is Google Maps. If a large part of your business is derived from customers and prospects who are locally...

Categories: SEO Newcastle

Inbound marketing turns websites into customer magnets

Inbound marketing is the approach behind most successful internet marketing systems. Done well, inbound marketing can turn your website into a customer magnet, drawing motivated prospects towards your business. Traditionally businesses have relied on broadcast style marketing and advertising to create awareness of their existence and offerings. Television, radio, press, billboards and Yellow Pages have...

A look into the future….

Over at the Marketing Magazine site, Craig has posted a story called A glimpse into the future at SXSW and Web 2.0 chronicling the latest web, media and marketing initiatives he observed on his recent US conferences trip. There’s some really relevant information for Australian business considering the Rudd government’s recent National Broadband Network announcement....

Categories: Featured

Can Organic SEO get your website high online visibility?

Yes, organic search engine optimisation (SEO) can be extremely effective at gaining better visibility for your website. This well written post explains some of the basics about organic search engine optimisation and how it can work for your business. If you are interested in better Google rankings then it’s worth reading.

Categories: SEO Newcastle

Better search engine rankings guaranteed

Sticky Advertising’s (r)evolution from traditional media agency to digital and social media advocates has included a near-obsession with achieving better search engine rankings for clients, and our own sites. The agency has delved heavily into search engine optimisation with great success, so much so that we now insist on including SEO in every website we...

Categories: SEO Newcastle

Sticky Advertising predicted to be top dog in social media by 2010

In this month’s issue of Marketing Magazine, regular marketing columnist Julian Cole has announced his Top 50 Australian Marketing Pioneers Blogs and Sticky Advertising’s very own bloggers Media Hunter and The Marketer claimed the number 18 and 22 spots, respectively. According to Julian Cole: ”With Sticky Advertising having the minds of Media Hunter (Craig Wilson)...

The Future of Media Summit

Gordon and I headed down to Sydney yesterday for the Future of Media Summit 2008 hosted by Ross Dawson and his Future Exploration Network. Firstly, congratulations to Ross and his hard-working team for putting on such a professional and informative event. It went off without a a hitch and everyone was extremely accommodating. Officially the...

Zag Theory

Let’s face it, the game has changed forever. Now it’s customers, not companies, who decide which brands live and die. Today’s real competition doesn’t come from other companies but from the extreme clutter of the marketplace. You can’t fight clutter with more clutter. In order to stand out you need a brand and advertising that...

Categories: Strategy, Zag Theory