Okeland communities is a family-owned property development company based in Perth, Western Australia. They have major residential developments in WA, Victoria and Queensland. Sticky was recently engaged to manage the digital marketing for Okeland’s Providence, Ripley Valley, Queensland project. Providence is a major new community 40 minutes drive from Brisbane CBD that will have 200...
Greetings from Los Angeles, where I’ve been fortunate enough to meet with a handful of world-class marketers and business experts to discuss how we can help companies grow faster. I received some great advice from a particularly famous marketer, industry legend Dean Jackson. I realised later that the “marketing” tips Dean gave me were actually...
Sticky are excited to announce our work with the Tamaki regeneration project in Auckland. Tāmaki’s multi-billion-dollar transformation is New Zealand’s largest inner-city regeneration project. The Government, community, and the mana whenua are working together to build a Tāmaki that’s inclusive and innovative with a global outlook. The Māori name for Auckland means ‘the place, desired,...
Precision Taxation, Accounting and Management (formerly PTAM) were one of the first businesses to go through our 10 Day Marketing Accelerator. Initially contacting us for some different marketing advice, we quickly realised that Peter McCarthy (Principal) and his team were well-suited to the Accelerator as it would help focus their marketing and messaging, plus set...
Zoom Apps are an outstanding custom software development company based in Newcastle. They build affordable software solutions to help businesses perform at their best, sooner. The team at Zoom recently did our Growth Marketing Accelerator to help take their marketing to another level. It was a process we all really enjoyed as they moved quickly...
Leading Hunter-based independent property builders and developers GWH Build unveil their largest ever project today with the launch of Sky Residences in Newcastle. Located in the heart of the Newcastle CBD’s Civic Cultural Precinct, SKY offers a choice of 180 meticulously planned, contemporary residences. With doorstep access to world-class university campuses, transport, entertainment and amenities,...
Here’s the problem: most small businesses launch with a great idea, a bucketload of enthusiasm and a few customers to get them busy. You grow a little bit, get busier and hire one or two people to help. And then you hit a wall. Growth stalls and it seems like every few months is one...
Does your website exist to generate leads or direct sales? If so, do you know how much your traffic is worth to you? Surprisingly, not many businesses seem to know this, and therefore tend to stumble around with an unfocused marketing strategy. Here are some simple formulas to get started: Lead generation site Your traffic...
Many companies that do their own marketing experience little to no success and feel that marketing is ineffective. However, they don’t realise that marketing can sometimes mean nothing without developing a brand first. Branding is an essential component of marketing, and not just something that is nice to have. Companies need to build on their...
Too much marketing features words and expressions that lack real meaning. They sound really good but lack any real value or meaning. These are the terms that you think that you should include in your copy, that doesn’t really add any value for your customers. Some examples include phrases, such as, “exceeding expectations”, “best in...
Many business owners fear sharing information because they think that by giving away their secrets they will decrease the customer’s need for their services. These business owners want to make sure that they are valuable, and their knowledge makes them have value. However, by keeping this information a secret, they are not allowing the consumer...