We’ve moved
December 2, 2019: We have moved to a new office at the Newcastle Cruising Yacht Club complex. We’re now above the actual licensed club in Unit 1/95 Hannell St, Wickham. Take the elevator in foyer to first floor.Categories: Announcements
Author: Craig Wilson
The conversation in your prospect’s mind
There is a famous saying in the marketing world that suggests you should “Enter the conversation in your prospect’s mind…” The problem is that most marketing seems to be coming from the conversation in the seller’s or marketer’s mind. Ie. “..you need this so do business with us.” But most people are reluctant to respond...Categories: 360 Degree Digital Marketing, Strategy, Zag Theory
Start charging what you are worth
The vast majority of businesses I meet with just aren’t charging enough for their services. Even though they know they’re worth it, they fear the potential fallout from implementing a price increase. So they continue to undercharge for their services and survive on lower margins, or try to win more clients to make up for...Categories: Strategy, Zag Theory
Know, Like, Trust
The number one marketing challenge for most business owners is to try to convince a lot of people who don’t even know they exist to start doing business with them. Advertising is based on this challenge. Blast your message to a wide audience so they know you exist then ask them to do business with...Categories: 360 Degree Digital Marketing, Strategy
Meet Creighton’s Funeral Service
Creightons are one of the leading funeral services in NSW with offices from Sydney’s north shore, the Central Coast and lower Hunter Valley. Owned by the Stevens Group, Creightons have been serving the community since 1843. The group also incorporates Palmdale Lawn Cemetery, Greenway Chapel and Memorial Garden and Western Districts Lawn Cemetery in Dubbo....Categories: Announcements
Meet Kahawai Point, New Zealand
Kahawai Point, south of Auckland, is a new residential community offering coastal riverside living. The masterplan for Kahawai Point sensitively embraces around 800 homes, ranging from one to two storey houses and villas with lot sizes from 300sqm to 2,200sqm. The first 2 stages have been completed with 231 sections and a beautiful park at...Categories: Announcements
Your biggest business asset
Every business needs an audience if it wants to thrive. And that audience needs to know you, like you and trust you before they decide to buy anything from you. So your biggest asset isn’t your advertising, or your website, or your big shiny office. Your biggest asset is your “opted-in” list. This is the...Categories: 360 Degree Digital Marketing, Strategy
Four steps for more clients
Many of the hundreds of business owners I talk to every year tell me that their business is different. That their challenge is unique. But they rarely are. What I love about business is that there are really only a few challenges we all face when going from unknown to thriving. Sure, there are thousands...Categories: 360 Degree Digital Marketing, Strategy
Don’t sell on price alone
I have been working with a business owner who offers an excellent service, is reliable and gets very good results for his clients. He generates plenty of enquiries for his business and converts them at a very respectable rate. Despite all this, his revenue isn’t where he needs it to be. The main reason for...Categories: 360 Degree Digital Marketing, Strategy, Zag Theory
Meet Brilliant Tax
Brilliant Tax and Accounting Services are a dynamic firm of certified public accountants in Los Angeles. They have been providing professional tax preparation services, small business accounting, personal finance planning, and much more to the Los Angeles and Glendale areas for years. The partners at Brilliant Tax engaged Sticky recently to assist with their marketing...Categories: Announcements, Propaganda
Meet NDECC
Nurture and Develop Early Childhood Centre (NDECC) are a family owned and operated centre based in Newcastle. Nurture and Develop provide not just a physical space, but a cultural space that will develop and value your child’s imagination, creativity, knowledge, sense of wonder, encourage independent thinking skills and self-expression. Sticky were recently engaged to help...Categories: Announcements, Propaganda
Meet IICT
Sticky recently started working with the International Institute of Complementary Therapists (IICT). IICT provide peace of mind for natural therapists by providing professional recognition and affordable insurance for all modalities under one simple membership. They provide membership and insurance coverage for the world’s largest range of natural therapy modalities. Based in beautiful Byron Bay, IICT...Categories: Announcements, Propaganda