A collection of our thoughts and opinions on strategy and how this can be put to good use to grow your business.
– by Craig Wilson A gloomy global economy means that business owners should be preparing for the worst and creating leaner plans for attracting new business. With that in mind, here is my 7-Point Marketing Plan for Tough Times. 1. Minimise advertising wastage If you can’t measure direct results from your advertising, you really should...
There is a famous saying in the marketing world that suggests you should “Enter the conversation in your prospect’s mind…” The problem is that most marketing seems to be coming from the conversation in the seller’s or marketer’s mind. Ie. “..you need this so do business with us.” But most people are reluctant to respond...
The vast majority of businesses I meet with just aren’t charging enough for their services. Even though they know they’re worth it, they fear the potential fallout from implementing a price increase. So they continue to undercharge for their services and survive on lower margins, or try to win more clients to make up for...
The number one marketing challenge for most business owners is to try to convince a lot of people who don’t even know they exist to start doing business with them. Advertising is based on this challenge. Blast your message to a wide audience so they know you exist then ask them to do business with...
Every business needs an audience if it wants to thrive. And that audience needs to know you, like you and trust you before they decide to buy anything from you. So your biggest asset isn’t your advertising, or your website, or your big shiny office. Your biggest asset is your “opted-in” list. This is the...
Many of the hundreds of business owners I talk to every year tell me that their business is different. That their challenge is unique. But they rarely are. What I love about business is that there are really only a few challenges we all face when going from unknown to thriving. Sure, there are thousands...
I have been working with a business owner who offers an excellent service, is reliable and gets very good results for his clients. He generates plenty of enquiries for his business and converts them at a very respectable rate. Despite all this, his revenue isn’t where he needs it to be. The main reason for...
I am involved in a couple of different businesses, but one of the common denominators is the need for these businesses to generate leads and clients. That’s one of the main things I focus on. So when I am talking to other business owners the question I am usually asked is, “how do you generate...
Modern marketing is confusing, right? There are so many potential marketing channels and so many experts telling you that what they specialise in is the answer. Facebook ads, Google ads, Bing ads, Instagram, Twitter, Linkedin, display ads, content marketing, email marketing, SEO, Podcasts, blogging…..the list is endless. And so most businesses tend to dip their...
In every business transaction there’s always somebody who has to take a chance. Typically it is the business who tries to demand that their clients take that chance first: “You pay me or hire me, and then I’ll do the task that you requested.” And that can lead to a lot of indecision for the...
Most marketing and business growth strategies are very much focused on the front end of the transactional journey; lead generation and new clients. Nearly everyone focuses on, and invests heavily in, what happens in the lead up to getting a new client. Likewise, most marketing advice is the same. It’s all about attracting new leads...
The fastest way to grow your business is to have a really focused approach. Follow these 5 “ones” to grow faster.: One target. Don’t be everything to everyone. Focus on a single target market. The moment you do, you will have much more clarity in your marketing. One offering. Focus on your one offering that...