Helpful and insightful marketing topics on all things Inbound. Learn how to stop the hard chase and target customers that are already looking for you.
– by Craig Wilson A gloomy global economy means that business owners should be preparing for the worst and creating leaner plans for attracting new business. With that in mind, here is my 7-Point Marketing Plan for Tough Times. 1. Minimise advertising wastage If you can’t measure direct results from your advertising, you really should...
Too much marketing features words and expressions that lack real meaning. They sound really good but lack any real value or meaning. These are the terms that you think that you should include in your copy, that doesn’t really add any value for your customers. Some examples include phrases, such as, “exceeding expectations”, “best in...
Many business owners fear sharing information because they think that by giving away their secrets they will decrease the customer’s need for their services. These business owners want to make sure that they are valuable, and their knowledge makes them have value. However, by keeping this information a secret, they are not allowing the consumer...
This month is my 10th year on Twitter. As a marketer, social networks such as Twitter, Facebook and LinkedIn are a crucial part of my, and my clients’, marketing mix. In fact, the early days of Twitter were extremely valuable for me as I created some great contacts and won new business from this new network. Yes,...
These days there aren’t many businesses that can compete without a good website. A 2014 study found that 81% of shoppers do some online research before making a purchasing decision. So it’s no surprise that businesses now spend a lot of time and money on designing and developing their websites. Unfortunately, many of them end...
I have a secret. I really don’t like selling. The thought of contacting someone and trying to convince them to buy something they may or may not need is something I dread. But sales and new customers are the lifeblood of any business, so it is something we have to confront if we want to...
Business advice can often be extremely complicated, but when you break it all down the basics remain the same, whether you run a cafe, retail outlet or do most of your marketing online. If you want to grow your business there are 5 essential activities you should focus on. 1. Properly identify your niche, customers...
Every year a new technology is being touted as the ‘next big thing’ that will change the way we do business and marketing. While some of these claims are somewhat premature or unfounded, there is a new technology that is making significant inroads into our lives and it is one you might be using now;...
The majority of business I talk to are very keen to increase traffic to their website. I’ve even seen businesses with a lot of web traffic still not making enough sales, which leads them to conclude they must need even more traffic. The good news is that all these activities can be very effective at...
Search algorithms are always changing. Much of hat worked five years ago is almost obsolete today. For example, keyword stuffing used to be an effective SEO strategy. Now it just looks silly. Today SEO has become far more complicated. Many SEO strategies are not intuitive, so it’s important to keep up to date on new...
With social media being a powerful weapon for marketers and businesses, it’s all too easy to post something to Facebook, Twitter and other networks and think that your job is done. However, while social media gets word out quickly, it’s not magical. A lot of the time, the content you post may not get the traffic...
It has been said many times before, “You never get a second chance to make a first impression”. Just as this motto holds true for job interviews and selling a home, it also holds true for website landing pages. It is crucial to get your landing page right if you want to maximise visitor conversions....