Read up on how Social Media can help drive brand loyalty and trust when used as part of a complete digital marketing strategy.
Facebook has made a stunning move to ban publishers and users in Australia from sharing or viewing any news articles on its platform in response to the Morrison government’s proposed media bargaining laws. Here is how it is being reported in the media: Sydney Morning Herald https://www.smh.com.au/world/north-america/facebook-to-restrict-australians-sharing-or-viewing-news-content-20210218-p573j8.html 9News https://www.9news.com.au/national/facebook-bans-australians-from-sharing-viewing-news-content-under-media-laws-spat/e79e41be-0d55-4ddd-8e91-08c43fc6985e 7News https://7news.com.au/technology/facebook-restricts-aussie-news-publishers-c-2187009 The Guardian https://www.theguardian.com/australia-news/2021/feb/18/facebook-to-restrict-australian-users-sharing-news-content...
This month is my 10th year on Twitter. As a marketer, social networks such as Twitter, Facebook and LinkedIn are a crucial part of my, and my clients’, marketing mix. In fact, the early days of Twitter were extremely valuable for me as I created some great contacts and won new business from this new network. Yes,...
Sometimes social media is a deal that sounds too good to be true, from a business perspective. You have sites with millions of users, all of them looking to read and share content created by those they follow, and it costs nothing to tap in to? No business in its right mind would pass up...
Social media is more than just a place for us to spread the word about our products and services; it’s the place we can put our fingers to get a read on our pulse in the form of feedback. People speak their minds on social media, and if they’re saying good things about you, then...
To some people, social media is the place they go to interact with friends and to catch up on the latest trends. For businesses, though, social media is a big pond full of fish. The goal is to put out some bait and to tempt as many of those fish over to your part of...
You can’t do much with 140 characters… or can you? Twitter seems like a a restricted format for marketing but it has great potential for many businesses. If you’re looking to make the biggest impact possible in so few words, though, you need to make sure every character is packed with dynamite. Here are 5...
It’s no secret that social media plays a big role in your marketing strategy. With there being almost 3 billion active social media users worldwide, you need to use social media to reach a wider audience. The kind of content you post make determine whether you connect with your audience or lose their interest. When...
Digital marketing is a diverse and complicated practice but one thing most agree on is the need for an excellent social media strategy. Your customers and clients use websites such as Facebook, Twitter and Instagram on a daily basis so you have to be where they are to successfully market your business. If you’re not...
Search engine optimization (SEO) has changed a lot over the years, and the days of keyword stuffing are long past. Today, search engines work to serve only the most reliable, authoritative, and useful content to their users. While this has not ended the technical aspects of SEO, it has expanded optimisation into areas of quality content creation...
Did you know that web design can support and enhance your social media marketing efforts? For many online users, social media is their initial access point for finding information. Therefore, your social footprint and reach are extremely important. Regular subscribers and followers of this blog already know the influence of social media engagement on search engine results pages. Today, we’ll continue the...
Today, 69 percent of Australians are on social media and 57% are accessing those networks every day or most days. If your business is not leveraging social media as part of your online marketing, you are falling behind your competitors. Nonetheless, once you are utilising social media marketing, it is necessary to optimise your activity. It is essential...
Respected marketing expert Jay Baer once said, “Content is fire, social media is gasoline.” We couldn’t agree more. If you are on social media and have a blog, have you combined your blogging with your social media marketing? The fact is there is a very close relationship between content, social media, and search engine optimisation. The...