Category: Uncategorized
Oops… Looks like we haven’t found a great category for these blog posts :( They’re still awesome so give ’em a read anyway!
As you digest your Aussie news media today regarding the Facebook brouhaha, please remember that these publishers have skin in this game and can hardly be relied upon for balance and objectivity (in this particular case). The most accurate comments I saw yesterday we’re by Malcolm Turnbull on ABC 730. Watch it on iView if...
– by Craig Wilson (This post originally appeared in Newcastle Herald on 10 June, 2020) My dad, a successful business person and very handy golfer, often told me “you can tell the character of a person by the way they conduct themselves on the golf course.” He used to invite potential business partners for a...
Sticky are excited to announce our work with the Tamaki regeneration project in Auckland. Tāmaki’s multi-billion-dollar transformation is New Zealand’s largest inner-city regeneration project. The Government, community, and the mana whenua are working together to build a Tāmaki that’s inclusive and innovative with a global outlook. The Māori name for Auckland means ‘the place, desired,...
Here we are again, the start of a new year! Here at Sticky Digital, we have big and exciting plans for the next 12 months ahead and will be back in action from Monday 8th January. We would like to wish everyone a very happy and prosperous 2018. HAPPY NEW YEAR! Here’s to all your...
I am a big fan of social media and use it heavily to market my business and my clients’ businesses. In fact, my use of Twitter contributed significantly to the growth of my agency in the early days. Social media marketing is essential in this day and age for any business to connect to current...
The team at Sticky would like to thank everyone who has contributed to a very successful 2017. We have enjoyed one of our best years ever but couldn’t have done it without great clients, suppliers and supporters. Thanks one and all. Our office will be closed for the Christmas break from COB Thursday, 21 December...
Were you shocked when Donald Trump won the US election? Did you believe that there was no way this could happen when nearly everyone you knew was strongly opposed to Trump and thought Clinton would win easily? Nobody really supported the New York billionaire with a fake orange tan. You weren’t alone in your disbelief...
In an ideal world, all a company would have to do is create some amazing products and/or services, get the word out with a bit of advertising and customers would simply fall in line. In reality, there are a great many truly outstanding products and services available and companies almost always find themselves with some serious competition. ...
Are you looking for information on how to craft a high converting sales funnel? While conversion funnels often come across as a simple and straightforward process of attracting, converting, closing, and delighting, consumers cannot be expected to behave like cattle. People are not designed to be herded. Therefore, it is critical to place more attention on...
The goal for any business website is to convert visitors into customers. However, you can’t convert visitors if you are not getting enough of them. The more visitors you get to your website, the more potential customers you have. In today’s world, it is almost essential that your website and company have a social media...
Content decisions are difficult to make. Your content is responsible for driving your digital marketing campaign, but your output is limited by your time and resources. At Sticky, we recommend planning your blog content around SEO keyword research, specifically long-tail keyword research. Keyword research is predictive Businesses often look at their performance when planning new content....
While it may not be the only landing page on your site, the home page will serve as a first impression for potential customers who are referred directly to your web address or those who are searching online for your particular product or service. Therefore, your homepage needs to fully represent your brand as well as...