The main goal of most websites should be to turn qualified visitors into customers. But to do that you must first attract those visitors to your site, and the most effective way of doing that is by appearing on the first page of Google for relevant searches. Nothing drives more quality traffic to a website...
We’re excited to announce the appointment of David Hadley as Senior Account Manager at Sticky to help assist with the agency’s continued growth. David comes to Sticky with more than fifteen years of marketing and digital experience, having worked as a national marketing and account manager at Sony, EMI and Warner Music. Before commencing at...
One Google penalty is all it takes to wipe out all the progress a small business has made in regard to SEO. Avoiding a penalty should therefore be a priority in your SEO strategy. Here’s how you can lower your risk of a penalty: Stay away from black hat SEO tactics If you’ve ever read about...
Search engine optimisation, or SEO, is a method of driving traffic to your website by making your site appear as close to the top spot in search results as possible. SEO a critical component of online marketing. Good SEO can potentially grow a business five to fifteen percent every month and so it is important...
SEO, which stands for search engine optimization, is a method of making your website more attractive to search engines so you show up as close to the top spot as you can. This strategy has been touted for years as the best way to get more traffic, and while that’s still largely true, SEO has...
In Part 1 of this 2 part series, we talked about 3 preparatory elements of social media efficiency. Here in Part 2, we’ll discuss 3 operational elements of how to be more efficient on social media. 4. Create posts in bunches. If you’re like many people, when an idea for a social media post pops into...
The value marketers place on social media continues to grow. According to a 2014 survey report, 92 percent of marketers see social media as being important to their business – up from 86 percent the year before. Drilling down further into that report, we see that four of the top five questions marketers have about social...
– by Craig Wilson (with excerpts from recent Fairfax column) Sticky turns 10 today. It has been a decade since I purchased a small regional advertising agency and embarked on a journey that has a had more twists and turns than I ever expected. The day I took over I actually had very little agency...
Do you ever see those awesome looking sites that were just so intricate and mind-blowing that you forgot what you clicked on the site for? Or a site that was completely torn apart by your slow Internet? You want your web site to look like that right? That amazing site you saw, did you even...
When it comes to digital marketing, if you need quick results, then there are few better options than pay-per-click advertising. However, the world of PPC advertising can be perplexing and overwhelming for beginners. How should you set up your campaign? That is a pressing question for many webmasters. First it’s important to understand some of...
One of the greatest assets your company can gain is accurate information to help make better marketing decisions. Without analytics, however, information becomes trivia, nice to know but ultimately unhelpful. Knowing your customer base, how they respond to your products and what prompts their response comes from understanding the information your marketing plan provides. This...
While it may not be the only landing page on your site, the home page will serve as a first impression for potential customers who are referred directly to your web address or those who are searching online for your particular product or service. Therefore, your homepage needs to fully represent your brand as well as...