The world of SEO is constantly changing, and employing methods that were once tried and tested can now cause your business and its reputation to quickly spiral down the search rankings. Here are 4 SEO tactics to avoid in 2016. 1: Keyword stuffing Yes, keywords are important, and they play an important role in helping potential...
If the whole social media landscape seems somewhat overwhelming, don’t despair. Pew Research Center breaks down social media demographics in detail each year. Based on the August 2015 report, we offer a roundup regarding who’s using what, and what you should know about the most popular social sites. Read this, and presto – you can talk virtual hangouts with just about anyone. Facebook...
If your business isn’t already using inbound marketing to attract leads and customers, now is the time to start. Inbound marketing according to Wikipedia: “refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to...
Regardless of the size of your business, you don’t have a limitless budget. At budget-review time (and on a fairly regular basis, really) it’s important to question whether you’re spending wisely. One question you’ve likely asked, and will ask again, is should you outsource content marketing? This isn’t a gratuitous question, and there’s no one-size-fits-all answer....
You’ve invested plenty of time and energy into creating your blog, but unfortunately, you’re not sure whether it’s working for you. If you find people asking, “Is your blog a waste of time?” and don’t know the answer, ask yourself these three questions: What purpose did I intend to accomplish with my blog? That is,...
Facebook is the English speaking world’s largest social network and continues to grow. With so much popularity, it’s no wonder that it is the place people turn to for content. As a result, it is important to craft a strategy for getting more shares and likes on Facebook in order to promote and grow your company. So...
One of the biggest dangers for an agency is to forget it’s base as it grows. When an agency launches it usually welcomes any new clients, large and small, to help it grow. But once an agency reaches a certain size and is busy working away on larger projects it is typical that it begins...
There’s no question that social media marketing is an important part of any company’s marketing strategy. Latest statistics indicate that social media is now the #1 driver of referral traffic at a rate of 31.24%. However, with so many social media platforms to market to, it is difficult to create an effective strategy for many...
A lot of companies take the wrong approach when creating content for their websites, writing mainly about themselves and not really considering how to create content that ranks on Google. Unfortunately, any old content won’t do because reader clicks and engagement are key factors in pushing content to the first page in search engine results. ...
Many people new to SEO will spend months working on their website while feeling like they aren’t seeing any results. It may be due to the fact that they have no effective way of tracking their results. Tracking multiple metrics, rather than just one, will give you an overall picture of the success of your...
In April of 2015, Google released an update that would impact mobile friendliness that any other their previous updates. While some people weren’t too concerned about this, there are plenty of reasons as to why this update is extremely important and as such, it should be taken to full advantage. As we move away from...