Inbound Marketing Case Study: Australian Cancer Research Foundation
Sticky has performed SEO contracts with ACRF in two phases. Initially, we were contracted to optimise their existing website for 3 keyword terms, with the contract beginning in October 2009. The website was already performing reasonably well in most searches, however, being a charity relying upon online donations in a competitive sector, the higher the search ranking the greater the returns.
Using NLYZR, we performed our standard procedures:
– Keyword Analysis
– Competitive Analysis
– Refinement of SEO
Just over two months from beginning the contract, and one month from implementation of recommendations ACRF hit first place in Google global searches for all 3 terms.
We have since launched a new website for ACRF and broadened their keyword search base. We used NLYZR to benchmark the old site and its SEO then to provide post-launch recommendations for ongoing SEO improvements and broadening of the search base. Our websites are extremely search friendly and have allowed us to improve search rankings for a large number of terms. Already ACRF web traffic has increased 60% in the first month.
We think NLYZR is exceptional. We’d trailed global charity groups in three key search categories for three years, pretty much giving up on organic search. Sticky worked on it, and in just over two months, Voilà! We hit #1 in all three.
– Suzie Graham, Executive Manager, Philanthropy, Australian Cancer Research Foundation
We have been working with Sticky since last year. Over that time we have used them for optimising our website and we have just launched a new website in the last couple of months which is wonderful.
Over that time they have really helped us with optimising search on our site. Its been so exciting seeing ACRF being lifted up in the Google rankings and also seeing all the extra traffic that is coming through to the website.
They have been really wonderful to work with. I have worked with a number of agencies both big and small over the years and none have been as easy to work with as Sticky and is as passionate about our business as we are. Sticky are always on the end of the phone or email to help us out. They are always looking for new ways to better us on search and to improve our website, which is really great.
We have really enjoyed working with them.
– Claire McArthur, Fundraising Program Coordinator, Australian Cancer Research Foundation
Categories: Case Studies, Inbound marketing