Category: Inbound marketing
Helpful and insightful marketing topics on all things Inbound. Learn how to stop the hard chase and target customers that are already looking for you.
Creating Content That Google Loves
The main goal of most websites should be to turn qualified visitors into customers. But to do that you must first attract those visitors to your site, and the most effective way of doing that is by appearing on the first page of Google for relevant searches. Nothing drives more quality traffic to a website...Categories: 360 Degree Digital Marketing, Inbound marketing
How to Avoid a Google Penalty for Your Website
One Google penalty is all it takes to wipe out all the progress a small business has made in regard to SEO. Avoiding a penalty should therefore be a priority in your SEO strategy. Here’s how you can lower your risk of a penalty: Stay away from black hat SEO tactics If you’ve ever read about...Six Questions to Ask Before Hiring an SEO Company
Search engine optimisation, or SEO, is a method of driving traffic to your website by making your site appear as close to the top spot in search results as possible. SEO a critical component of online marketing. Good SEO can potentially grow a business five to fifteen percent every month and so it is important...How SEO Has Changed: The Difference Between Now and Then
SEO, which stands for search engine optimization, is a method of making your website more attractive to search engines so you show up as close to the top spot as you can. This strategy has been touted for years as the best way to get more traffic, and while that’s still largely true, SEO has...How to Be More Efficient on Social Media – Part 2
In Part 1 of this 2 part series, we talked about 3 preparatory elements of social media efficiency. Here in Part 2, we’ll discuss 3 operational elements of how to be more efficient on social media. 4. Create posts in bunches. If you’re like many people, when an idea for a social media post pops into...Categories: Inbound marketing, social media
How to Be More Efficient on Social Media – Part 1
The value marketers place on social media continues to grow. According to a 2014 survey report, 92 percent of marketers see social media as being important to their business – up from 86 percent the year before. Drilling down further into that report, we see that four of the top five questions marketers have about social...Categories: 360 Degree Digital Marketing, Inbound marketing, social media
Why Your Web Design Should Serve Content
Do you ever see those awesome looking sites that were just so intricate and mind-blowing that you forgot what you clicked on the site for? Or a site that was completely torn apart by your slow Internet? You want your web site to look like that right? That amazing site you saw, did you even...Categories: 360 Degree Digital Marketing, Inbound marketing
Understanding Pay Per Click Advertising: Broad Match v Exact Match
When it comes to digital marketing, if you need quick results, then there are few better options than pay-per-click advertising. However, the world of PPC advertising can be perplexing and overwhelming for beginners. How should you set up your campaign? That is a pressing question for many webmasters. First it’s important to understand some of...Categories: Digital, Inbound marketing
How to use Google Analytics to Improve Your Marketing Through Data Interpretation
One of the greatest assets your company can gain is accurate information to help make better marketing decisions. Without analytics, however, information becomes trivia, nice to know but ultimately unhelpful. Knowing your customer base, how they respond to your products and what prompts their response comes from understanding the information your marketing plan provides. This...Categories: 360 Degree Digital Marketing, Inbound marketing
How Content Marketing Can Drive More Sales for Your Business
Can writing articles on a blog help increase sales for your business? It seems a bit far-fetched — even if there were a way for people to find your blog, how would traffic on your blog generate sales? But it’s true; content marketing can actually get you more sales. The recipe to increase sales with content...Categories: 360 Degree Digital Marketing, Inbound marketing
Has Your Website Been Attacked By a Panda? 5 Ways to Avoid a Google Penalty
Did you know that a stagnant website is likely a victim of the Panda? Since the introduction of the Google’s Panda algorithm update in 2011, many sites have found themselves lacking new, organic traffic. Panda was designed to inflict penalties on sites that contain “thin content”, usually by demoting most of its active rankings by...Categories: Inbound marketing, search engine optimisation