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The main goal of most websites should be to turn qualified visitors into customers. But to do that you must first attract those visitors to your site, and the most effective way of doing that is by appearing on the first page of Google for relevant searches. Nothing drives more quality traffic to a website...
One Google penalty is all it takes to wipe out all the progress a small business has made in regard to SEO. Avoiding a penalty should therefore be a priority in your SEO strategy. Here’s how you can lower your risk of a penalty: Stay away from black hat SEO tactics If you’ve ever read about...
Search engine optimisation, or SEO, is a method of driving traffic to your website by making your site appear as close to the top spot in search results as possible. SEO a critical component of online marketing. Good SEO can potentially grow a business five to fifteen percent every month and so it is important...
SEO, which stands for search engine optimization, is a method of making your website more attractive to search engines so you show up as close to the top spot as you can. This strategy has been touted for years as the best way to get more traffic, and while that’s still largely true, SEO has...
The value marketers place on social media continues to grow. According to a 2014 survey report, 92 percent of marketers see social media as being important to their business – up from 86 percent the year before. Drilling down further into that report, we see that four of the top five questions marketers have about social...
Do you ever see those awesome looking sites that were just so intricate and mind-blowing that you forgot what you clicked on the site for? Or a site that was completely torn apart by your slow Internet? You want your web site to look like that right? That amazing site you saw, did you even...
One of the greatest assets your company can gain is accurate information to help make better marketing decisions. Without analytics, however, information becomes trivia, nice to know but ultimately unhelpful. Knowing your customer base, how they respond to your products and what prompts their response comes from understanding the information your marketing plan provides. This...
Can writing articles on a blog help increase sales for your business? It seems a bit far-fetched — even if there were a way for people to find your blog, how would traffic on your blog generate sales? But it’s true; content marketing can actually get you more sales. The recipe to increase sales with content...
Encouraging users to share social media content is not always easy. Users feel pressured to share because companies push too hard or aren’t keen sharing content that isn’t very interesting. While there are more reasons, companies can overcome it. Here are some easy ways to get more social shares for your posts without begging. Ask: There’s...
It is no secret that we at Sticky believe that Search Engine Optimisation (SEO) is the best way that you can leverage the enormous volumes of monthly web traffic to grow your business. The truth is that SEO is still by far the most cost effective strategy that currently exists online for attracting new customers....
Whether your business is small, medium, or large or anything in between, social media is one of the best ways to help create significant growth in business. Many shy away from social media marketing for a variety of reasons: lack of understanding of platforms, unwilling to constantly post are just a few of them. However, not...
Using search engine optimisation to be found online is a necessity these days for business success. When companies fail to implement these methods into their marketing routines, potential customers are unlikely to see their sites in a list of search engine results, while their competitors reap the benefits. Some businesses have what it takes to...