Category: 360 Degree Digital Marketing
Read all our interesting articles on our 360 Degree Digital Marketing process.
New Year’s Resolutions for Digital Marketing in 2016
It’s that time of year again: time to focus on the future and make some New Year’s marketing resolutions for 2016. If you haven’t even thought about changing up your marketing approaches, don’t worry, we’ve got you covered. Here are just a few of our expert New Year’s resolutions for digital marketing in 2016: 1. Tie up...Categories: 360 Degree Digital Marketing, Inbound marketing
Six Steps for Putting Together a Successful Inbound Marketing Plan
Growing a business takes planning, and any successful marketing activity, whether it’s Inbound or Outbound, starts with a plan. The good news is that marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI from inbound marketing. See more reasons to do inbound marketing here. To get you started on the...Categories: 360 Degree Digital Marketing, Inbound marketing
4 SEO Tactics to Avoid in 2016
The world of SEO is constantly changing, and employing methods that were once tried and tested can now cause your business and its reputation to quickly spiral down the search rankings. Here are 4 SEO tactics to avoid in 2016. 1: Keyword stuffing Yes, keywords are important, and they play an important role in helping potential...A Quick Overview of Social Media Channels & Users
If the whole social media landscape seems somewhat overwhelming, don’t despair. Pew Research Center breaks down social media demographics in detail each year. Based on the August 2015 report, we offer a roundup regarding who’s using what, and what you should know about the most popular social sites. Read this, and presto – you can talk virtual hangouts with just about anyone. Facebook...Categories: 360 Degree Digital Marketing, Inbound marketing, social media
10 Statistics Explaining Why you Should be Doing Inbound Marketing in 2016
If your business isn’t already using inbound marketing to attract leads and customers, now is the time to start. Inbound marketing according to Wikipedia: “refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to...Categories: 360 Degree Digital Marketing, Inbound marketing
Should You Outsource Content Marketing or Do It Yourself?
Regardless of the size of your business, you don’t have a limitless budget. At budget-review time (and on a fairly regular basis, really) it’s important to question whether you’re spending wisely. One question you’ve likely asked, and will ask again, is should you outsource content marketing? This isn’t a gratuitous question, and there’s no one-size-fits-all answer....Categories: 360 Degree Digital Marketing, Blogging, Inbound marketing
4 Tips to Get More Shares and Likes on Facebook
Facebook is the English speaking world’s largest social network and continues to grow. With so much popularity, it’s no wonder that it is the place people turn to for content. As a result, it is important to craft a strategy for getting more shares and likes on Facebook in order to promote and grow your company. So...Categories: 360 Degree Digital Marketing, Inbound marketing, social media
4 Tips for Creating a Successful Social Media Strategy
There’s no question that social media marketing is an important part of any company’s marketing strategy. Latest statistics indicate that social media is now the #1 driver of referral traffic at a rate of 31.24%. However, with so many social media platforms to market to, it is difficult to create an effective strategy for many...Categories: 360 Degree Digital Marketing, Inbound marketing, social media
How to Create Content That Ranks on Google
A lot of companies take the wrong approach when creating content for their websites, writing mainly about themselves and not really considering how to create content that ranks on Google. Unfortunately, any old content won’t do because reader clicks and engagement are key factors in pushing content to the first page in search engine results. ...8 Important SEO Metrics For Your Business
Many people new to SEO will spend months working on their website while feeling like they aren’t seeing any results. It may be due to the fact that they have no effective way of tracking their results. Tracking multiple metrics, rather than just one, will give you an overall picture of the success of your...Categories: 360 Degree Digital Marketing, search engine optimisation