Category: 360 Degree Digital Marketing
Read all our interesting articles on our 360 Degree Digital Marketing process.
Why landing pages are essential for your digital marketing strategy
Many business owners and managers, decide to handle their own digital marketing strategies. They learn the basics, like providing interesting content and some simple optimisation to direct readers to their websites. However, even though they start to receive more traffic, or one of their current customers gives a glowing remark like, “Wow, I saw your...3 Ways To Generate Ideas To Blog About
Did you know that companies that blog weekly grow twice as fast as those who blog once a month?* The problem is that generating topics for a blog on a regular basis can be difficult. Waiting for inspiration to hit isn’t always the best strategy. So here are three tips for generating ideas to blog about....Categories: 360 Degree Digital Marketing, Inbound marketing, Web Blogs
What is Search Engine Optimisation? A quick overview.
Do you have a website? Are you using it to drive revenue for your business? If so, search engine optimization (SEO), should be a vital part of your digital marketing strategy. Search engine optimisation is the practice of performing strategic site updates to improve your position in the search results. SEO is often referred to as...3 Ways to Keep Readers on Your Blog Longer
You’ve overcome the biggest challenge, driving traffic to your blog. But getting people to really read your blog posts and other content can be another roadblock. Luckily there are a number of easy strategies to help keep them on your page by encouraging engagement. Here are three ways to keep your readers on your blog longer....Categories: 360 Degree Digital Marketing, Inbound marketing, Web Blogs
Why You Need To Use Multiple Social Media Networks
Social media marketing is essential in this day and age for any business to connect to current and potential customers. However, chances are you are only using one or two social media networks as part of your marketing plan. The fact is, using multiple social media strategies allows you to not lean too heavily on any one...Three Tips for Your Inbound Marketing Landing Page
Before you lead people back to your business’s website, it is important to make sure you have the right landing page. A well designed landing page will deliver optimal returns for your inbound marketing efforts. Your landing page is the first thing a customer sees when they find your site on search engine results, social media, and...Categories: 360 Degree Digital Marketing, Inbound marketing
How to Develop a Digital Marketing Strategy
A digital marketing strategy has become essential for most businesses looking to survive and thrive in 21st century economy. From reaching new potential customers to closing a deal to customer retention, each stage is an important part of your marketing plan pie. You can see all the necessary ingredients in our 360 Degree Digital Marketing Strategy. Each slice of...Categories: 360 Degree Digital Marketing, Inbound marketing
How to use inbound marketing to win B2B sales
Did you know that by the time another business is contacting your business to purchase your product or service, they’re two-thirds to 90 percent of the way through their buying journey?! That’s because more than half of all B2B buyers do informal research around the business challenges associated with a problem they’re facing. Will they...Categories: 360 Degree Digital Marketing, Inbound marketing
Attention digital marketers: do you have the 7 skills you need to succeed?
The marketing world has changed dramatically over the last decade. The skills we needed to deliver effective marketing results just a decade ago are significantly different from those we require today. Technical skills such as basic coding and video production will soon be standard requirements for many marketers. Data analysis will also be in high...Categories: 360 Degree Digital Marketing, Digital, Inbound marketing
6 steps to a successful marketing plan this year
Anyone responsible for developing an organisation’s marketing in 2014 needs to be sure they are using the modern marketing techniques that are essential to helping any business grow today. What constitutes “modern marketing”? It means doing the right things to make sure that people who are looking for the products and services you sell can...Categories: 360 Degree Digital Marketing, Inbound marketing, Strategy
The Biggest Problems With Small-Business Websites
Here at Sticky we launch dozens of business websites each year and assist numerous other businesses to improve the performance of their existing sites. We find there are some very common issues with most small business websites that are preventing them from achieving great results. Some are easy to fix, others require a significant effort...Categories: 360 Degree Digital Marketing, Inbound marketing, Web Design