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Twitter isn’t just a place to follow your favorite celebrities or tweet about how you finally tackled that load of laundry. Over the years Twitter has also become quite an effective marketing tool for your business. You can tweet about the activities of your business, promote special events and generally engage with your audience. But, the number one reason...
One surefire way to set your company apart from your competition is to have a niche that has less competition but higher profit potential. Typically, an ideal profitable niche is that sweet spot intersecting “High market demand”, “Low competition” and “High income potential”. If your business can become one of the front runners for that...
Once you have your website up and running, it is time to start the process of getting users to frequent it. But in the vast mass of web content floating in cyberspace, it is quite easy to be lost among the sea of material. That is why SEO is absolutely crucial for any business that wants effective marketing....
If your company has a page on Facebook, you likely have come across the term organic reach. In short, organic reach refers to how many people you can reach for free on Facebook by posting to your Page. Essentially, it’s another way of saying how often is your content looked at on Facebook. The problem...
When it comes to marketing, shorter posts with more impact can be better than long-winded ones. However, with SEO and keywords, longer can actually better. A lot of the time, instead of searching for a couple of broad keywords, people search for something that is far more specific, like “blue kitchen mixer” instead of a query...
Search engines use links to evaluate the popularity and importance of a website. In a very real way, it is a continuous opinion poll. Using complex algorithms, search engines decide not only popularity, but also trust, authority, and spam. However there is also a risk associated with link building if it is done poorly, or in...
We all like to think that our blog posts will live forever and that they will continue to help us gain traffic. Sadly, even the best blog posts have a limited lifespan. While many people have often wonder what is the lifetime value of a blog post, one study actually found an answer. According to...
Regardless of which social media platform you choose to use, you will find many groups you can join. Being a part of a group is important for many reasons. Because of this, it is best for businesses to join groups that will help benefit their business. One of the best things about social media groups...
Search Engine Optimization, or SEO, is one of the best ways for your business to generate web traffic, sales and enquiries. If your SEO is strong, your company website can be on the first page of Google for numerous valuable searches. If it is weak, you won’t generate much search traffic and your website will...
Most businesses have their one marketing strategy that works reasonably well for them. Whether they’re using social media posts, blogging, making videos or ranking high in search, it’s bringing business to the door and things are great. But how much better could your marketing be performing? Imagine if you had multiple marketing tactics working in unison...
Marketing professionals know important it is to have a mobile digital marketing strategy in order to be successful. A recent IBM study found that traffic from mobile devices accounted for almost half (47.9 percent) of all online traffic. That was up 16.3% from 2014. So it expected that mobile will become the dominant source of...
One of the best parts of writing a blog post is the sky’s the limit as far as word count goes. There are no real constraints on how much you write. But even though there’s no minimum or maximum amount, follow this advice: sometimes less is more. Though it can be tempting to write a...