Category: search engine optimisation
Learn all about the wonderful world of Search Engine Optimisation from Australia’s leading Inbound Digital Marketing Agency.
How To Optimize Your Website For The “Other” Search Engines
Many online marketers tend to focus their SEO efforts exclusively on Google, which is understandable, because it is the largest search engine. However, other search engines, and more specifically, social media search engines, also receive large amounts of searches. This should not be ignored. By having your business or profile rank high for keywords, you...Categories: Inbound marketing, search engine optimisation, social media
4 SEO Tactics to Avoid in 2016
The world of SEO is constantly changing, and employing methods that were once tried and tested can now cause your business and its reputation to quickly spiral down the search rankings. Here are 4 SEO tactics to avoid in 2016. 1: Keyword stuffing Yes, keywords are important, and they play an important role in helping potential...How to Create Content That Ranks on Google
A lot of companies take the wrong approach when creating content for their websites, writing mainly about themselves and not really considering how to create content that ranks on Google. Unfortunately, any old content won’t do because reader clicks and engagement are key factors in pushing content to the first page in search engine results. ...8 Important SEO Metrics For Your Business
Many people new to SEO will spend months working on their website while feeling like they aren’t seeing any results. It may be due to the fact that they have no effective way of tracking their results. Tracking multiple metrics, rather than just one, will give you an overall picture of the success of your...Categories: 360 Degree Digital Marketing, search engine optimisation
Increasing Your Search Traffic after Google’s Mobile Update
In April of 2015, Google released an update that would impact mobile friendliness that any other their previous updates. While some people weren’t too concerned about this, there are plenty of reasons as to why this update is extremely important and as such, it should be taken to full advantage. As we move away from...How to Avoid a Google Penalty for Your Website
One Google penalty is all it takes to wipe out all the progress a small business has made in regard to SEO. Avoiding a penalty should therefore be a priority in your SEO strategy. Here’s how you can lower your risk of a penalty: Stay away from black hat SEO tactics If you’ve ever read about...Six Questions to Ask Before Hiring an SEO Company
Search engine optimisation, or SEO, is a method of driving traffic to your website by making your site appear as close to the top spot in search results as possible. SEO a critical component of online marketing. Good SEO can potentially grow a business five to fifteen percent every month and so it is important...How SEO Has Changed: The Difference Between Now and Then
SEO, which stands for search engine optimization, is a method of making your website more attractive to search engines so you show up as close to the top spot as you can. This strategy has been touted for years as the best way to get more traffic, and while that’s still largely true, SEO has...Has Your Website Been Attacked By a Panda? 5 Ways to Avoid a Google Penalty
Did you know that a stagnant website is likely a victim of the Panda? Since the introduction of the Google’s Panda algorithm update in 2011, many sites have found themselves lacking new, organic traffic. Panda was designed to inflict penalties on sites that contain “thin content”, usually by demoting most of its active rankings by...Categories: Inbound marketing, search engine optimisation