Category: search engine optimisation
Learn all about the wonderful world of Search Engine Optimisation from Australia’s leading Inbound Digital Marketing Agency.
5 Bad SEO Practices You Should Stop Doing
Outdated or just plain bad SEO practices are not uncommon. Many businesses do not have the time or resources to stay up to date with search engine optimisation best practices. In fact, it is difficult for many professionals to stay on top of this ever-changing landscape. Nonetheless, poor practices can harm your search engine ranking. Some of...4 Ways to Defend Against Negative SEO
Negative SEO is usually caused by backlinks to your site from spam or very poor quality sites. It could be an attack from competitors or just no-good spammers. The end result could be a Google penalty, loss of search visibility and loss of traffic. You’ve put lots of work to improving your SEO. Neglecting to...Just Keep Blogging: 3 Ways Your Site Suffers Without New Blog Posts
Blogging does more than just demonstrate expertise and build trust. Your blog is a key component of your site’s SEO. It brings in traffic, drives conversions, and generates leads. Each post not only represents an update to your site but adds content for search engine crawlers to stumble upon and index. Search algorithms include a...3 Steps to Get Your Site in Google’s “Related Questions”
A Google search for “SEO” results in 4-5 paid results, followed by some natural results, then an accordion widget titled “People also ask” followed by several questions related to SEO. These are “Related Questions” that usually appear as small boxes within the search results themselves, around the 4-5th spot. Clicking one of those questions instantly...The Biggest Mistakes in Link Building
Link building is one of the most important factors in search engine optimisation (SEO), which is why it is absolutely necessary that it is done properly. Unfortunately for many businesses, this does not always happen. Here are some of the biggest mistakes that we have seen made countless times: Bad Neighbours Links, being the stitches...How Usability and User Experience Impact SEO
Google has made it loud and clear in recent years that their search engine is designed to give visitors the best possible experience. And with that, the search engine giant has begun to place a higher emphasis on usability and user experience (UX.) Both your site’s usability and user experience can impact your SEO and...Using SEO to Rank in a Hard Niche
One surefire way to set your company apart from your competition is to have a niche that has less competition but higher profit potential. Typically, an ideal profitable niche is that sweet spot intersecting “High market demand”, “Low competition” and “High income potential”. If your business can become one of the front runners for that...The Importance of Link Building
Once you have your website up and running, it is time to start the process of getting users to frequent it. But in the vast mass of web content floating in cyberspace, it is quite easy to be lost among the sea of material. That is why SEO is absolutely crucial for any business that wants effective marketing....Strengthen Your Marketing With Long Tail Search Queries
When it comes to marketing, shorter posts with more impact can be better than long-winded ones. However, with SEO and keywords, longer can actually better. A lot of the time, instead of searching for a couple of broad keywords, people search for something that is far more specific, like “blue kitchen mixer” instead of a query...7 Tips on How to Build Links Without Getting Penalised
Search engines use links to evaluate the popularity and importance of a website. In a very real way, it is a continuous opinion poll. Using complex algorithms, search engines decide not only popularity, but also trust, authority, and spam. However there is also a risk associated with link building if it is done poorly, or in...Things to look for when Hiring an SEO Agency
Search Engine Optimization, or SEO, is one of the best ways for your business to generate web traffic, sales and enquiries. If your SEO is strong, your company website can be on the first page of Google for numerous valuable searches. If it is weak, you won’t generate much search traffic and your website will...Categories: 360 Degree Digital Marketing, search engine optimisation