Category: search engine optimisation

Learn all about the wonderful world of Search Engine Optimisation from Australia’s leading Inbound Digital Marketing Agency.

5 Bad SEO Practices You Should Stop Doing

Outdated or just plain bad SEO practices are not uncommon. Many businesses do not have the time or resources to stay up to date with search engine optimisation best practices. In fact, it is difficult for many professionals to stay on top of this ever-changing landscape. Nonetheless, poor practices can harm your search engine ranking. Some of...

Just Keep Blogging: 3 Ways Your Site Suffers Without New Blog Posts

Blogging does more than just demonstrate expertise and build trust. Your blog is a key component of your site’s SEO. It brings in traffic, drives conversions, and generates leads. Each post not only represents an update to your site but adds content for search engine crawlers to stumble upon and index. Search algorithms include a...

3 Steps to Get Your Site in Google’s “Related Questions”

A Google search for “SEO” results in 4-5 paid results, followed by some natural results, then an accordion widget titled “People also ask” followed by several questions related to SEO. These are “Related Questions” that usually appear as small boxes within the search results themselves, around the 4-5th spot. Clicking one of those questions instantly...

Using SEO to Rank in a Hard Niche

One surefire way to set your company apart from your competition is to have a niche that has less competition but higher profit potential. Typically, an ideal profitable niche is that sweet spot intersecting “High market demand”, “Low competition” and “High income potential”. If your business can become one of the front runners for that...

Strengthen Your Marketing With Long Tail Search Queries

When it comes to marketing, shorter posts with more impact can be better than long-winded ones. However, with SEO and keywords, longer can actually better. A lot of the time, instead of searching for a couple of broad keywords, people search for something that is far more specific, like “blue kitchen mixer” instead of a query...

7 Tips on How to Build Links Without Getting Penalised

Search engines use links to evaluate the popularity and importance of a website. In a very real way, it is a continuous opinion poll. Using complex algorithms, search engines decide not only popularity, but also trust, authority, and spam. However there is also a risk associated with link building if it is done poorly, or in...