Category: SEM

News and insights on how SEM should be considered as part of your Digital Marketing strategy.

Keys to a Successful PPC Campaign

Just as customers are becoming ever more sophisticated, along with all the technology tools and online marketing strategies, so are the requirements for a successful Pay Per Click (PPC campaign). It isn’t enough anymore for organisations to simply throw all their marketing dollars into Google Adwords or Facebook ads and hope for the best. Listed...

Three Questions to Ask Before Wasting Money on AdWords

AdWords is an extremely¬†powerful marketing tool but it can also be a colossal waste of money if not managed well. We’ve seen many businesses spend a small fortune over the years with very little conversion from their Adwords campaign, whilst others can experience significant sales growth by doing it right. Here are some¬†questions to ask...