A collection of our thoughts and opinions on strategy and how this can be put to good use to grow your business.
According to Dr. Dave Chaffey, an expert on digital marketing at ClickThrough, content marketing is the number one trend for generating leads in 2017. Dr. Chaffey states: “A focus on content marketing makes perfect sense for modern marketing, since it supports a more integrated approach to digital marketing where content is used as the fuel to...
Marketing isn’t a hard science and it never will be. But if you turn it into a regimented process, you will have the best chance of getting guaranteed marketing results. As far as we know, there’s only one approach that works in this regard; testing and improving. Arbitrary attempts bring random results First, let’s give you...
For small businesses, lowering your prices leads to nowhere. In fact, it often leads to reduced profit margins and a minimal bump in new customers. A better way to grow your sales is often to create more value and actually RAISE your prices. No matter your field, lowering prices should be left to the “big...
Anyone responsible for developing an organisation’s marketing in 2014 needs to be sure they are using the modern marketing techniques that are essential to helping any business grow today. What constitutes “modern marketing”? It means doing the right things to make sure that people who are looking for the products and services you sell can...
Inbound marketing could well be the perfect strategy to include in your business marketing mix during tough economic times. While it is important for businesses to continue to advertise their services, applying a portion of their marketing budget to inbound marketing can be like adding another sales team. Inbound marketing is the approach behind most...
Marketing Magazine‘s March 2009 issue is now out featuring a full page story by our very own Craig Wilson. The March 2009 release is their Digital Issue and offers plenty of great information for marketing in an increasingly digital word.
Let’s face it, the game has changed forever. Now it’s customers, not companies, who decide which brands live and die. Today’s real competition doesn’t come from other companies but from the extreme clutter of the marketplace. You can’t fight clutter with more clutter. In order to stand out you need a brand and advertising that...