Blog articles, tips and tricks on all things Web. Have anything you’d like to ask? Hit us up in the comments!
With social media being a powerful weapon for marketers and businesses, it’s all too easy to post something to Facebook, Twitter and other networks and think that your job is done. However, while social media gets word out quickly, it’s not magical. A lot of the time, the content you post may not get the traffic...
A small business has a lot to overcome in order to stand out in the crowd. Being David against the corporate Goliaths means it takes more time, work and effort to promote your business. But that doesn’t mean your business blog can’t gain attention, especially with these 7 easy ways to promote your small business blog. Utilise social...
For business owners used to generating sales from traditional marketing methods, it can be hard to believe that something like a blog can be the introductory point for new customers to your business. But the truth is that a good blog can be the source of considerable web traffic, enquiries and sales. It can be...
There’s an old saying, “Working hard and working smart can sometimes be two different things.” It is the same with digital marketing. We see a lot of websites with great content. Their articles are well-researched. Their writing is fluid. Their style is conversational and funny, but they don’t get a lot of traffic to their...
Did you know that companies that blog weekly grow twice as fast as those who blog once a month?* The problem is that generating topics for a blog on a regular basis can be difficult. Waiting for inspiration to hit isn’t always the best strategy. So here are three tips for generating ideas to blog about....
You’ve overcome the biggest challenge, driving traffic to your blog. But getting people to really read your blog posts and other content can be another roadblock. Luckily there are a number of easy strategies to help keep them on your page by encouraging engagement. Here are three ways to keep your readers on your blog longer....
If a picture tells a thousand words then in the “blink and you’ll miss it” information age where everyone is competing to be noticed online you need every advantage you can get. Here are 19 great reasons to include visual content in your online marketing 1) 90% of information transmitted to the brain is visual,...
Here at Sticky we are kind of passionate about blogging. In fact, as pioneering inbound marketers, we were one of the first agencies in Australia to turn their website into a blog. Back then it was seen as a bit odd, but it certainly worked for us and we’ve been pumping out posts ever since....
Here at Sticky we love blogging. In fact, we believe blogging is central to a successful inbound marketing strategy because you can generate so much great content. Search engine optimisation requires content. Social media requires content. Conversion optimsation relies on you having content. Get the idea….content is kind of important, and blogging is one of...
Forget the standard web template approach that most businesses employ, if your organisation wants to generate meaningful, engaged visitors then you should incorporate a blog into your website. Its a significant element of our Inbound Marketing philosophy. Most corporate websites look fairly similar. There’s been a group-think mentality that your site should all be contained...
By Lon Safko. Originally published at FastCompany.com Blogs are not just web logs A blog is the most important thing that you can create for yourself and for your company. It provides an environment that promotes two-way communication with your customers, your prospects, and establishes you as a thought-leader in your field. Blogging is free,...