Read up on how Social Media can help drive brand loyalty and trust when used as part of a complete digital marketing strategy.
Twitter isn’t just a place to follow your favorite celebrities or tweet about how you finally tackled that load of laundry. Over the years Twitter has also become quite an effective marketing tool for your business. You can tweet about the activities of your business, promote special events and generally engage with your audience. But, the number one reason...
If your company has a page on Facebook, you likely have come across the term organic reach. In short, organic reach refers to how many people you can reach for free on Facebook by posting to your Page. Essentially, it’s another way of saying how often is your content looked at on Facebook. The problem...
Regardless of which social media platform you choose to use, you will find many groups you can join. Being a part of a group is important for many reasons. Because of this, it is best for businesses to join groups that will help benefit their business. One of the best things about social media groups...
Many online marketers tend to focus their SEO efforts exclusively on Google, which is understandable, because it is the largest search engine. However, other search engines, and more specifically, social media search engines, also receive large amounts of searches. This should not be ignored. By having your business or profile rank high for keywords, you...
If the whole social media landscape seems somewhat overwhelming, don’t despair. Pew Research Center breaks down social media demographics in detail each year. Based on the August 2015 report, we offer a roundup regarding who’s using what, and what you should know about the most popular social sites. Read this, and presto – you can talk virtual hangouts with just about anyone. Facebook...
Facebook is the English speaking world’s largest social network and continues to grow. With so much popularity, it’s no wonder that it is the place people turn to for content. As a result, it is important to craft a strategy for getting more shares and likes on Facebook in order to promote and grow your company. So...
There’s no question that social media marketing is an important part of any company’s marketing strategy. Latest statistics indicate that social media is now the #1 driver of referral traffic at a rate of 31.24%. However, with so many social media platforms to market to, it is difficult to create an effective strategy for many...
In Part 1 of this 2 part series, we talked about 3 preparatory elements of social media efficiency. Here in Part 2, we’ll discuss 3 operational elements of how to be more efficient on social media. 4. Create posts in bunches. If you’re like many people, when an idea for a social media post pops into...
The value marketers place on social media continues to grow. According to a 2014 survey report, 92 percent of marketers see social media as being important to their business – up from 86 percent the year before. Drilling down further into that report, we see that four of the top five questions marketers have about social...
Encouraging users to share social media content is not always easy. Users feel pressured to share because companies push too hard or aren’t keen sharing content that isn’t very interesting. While there are more reasons, companies can overcome it. Here are some easy ways to get more social shares for your posts without begging. Ask: There’s...
Whether your business is small, medium, or large or anything in between, social media is one of the best ways to help create significant growth in business. Many shy away from social media marketing for a variety of reasons: lack of understanding of platforms, unwilling to constantly post are just a few of them. However, not...
There’s an old saying, “Working hard and working smart can sometimes be two different things.” It is the same with digital marketing. We see a lot of websites with great content. Their articles are well-researched. Their writing is fluid. Their style is conversational and funny, but they don’t get a lot of traffic to their...