Using Web Design to Boost Social Media Marketing

social-sharingDid you know that web design can support and enhance your social media marketing efforts?

For many online users, social media is their initial access point for finding information. Therefore, your social footprint and reach are extremely important.

Regular subscribers and followers of this blog already know the influence of social media engagement on search engine results pages. Today, we’ll continue the discussion about online marketing inter-connectivity.

Inbound marketing strategies rely heavily on organic and earned internet traffic. Therefore, social media reach and engagement is vital for building and converting an audience.

The effect of social media on your website rank is well documented by industry experts and publications. However, what often gets left out is how your website can enhance your social media marketing. Below are some tips on how web design can give your social media a big boost.

1. Add “Follow” Icons

Ensure your visitors know where you are on social media, and that you share your content and other information on these networks. Include “follow” icons within the header and footer on every page. It is also a good idea to create a call-to-action asking visitors to “like” you on Facebook or “follow” on Twitter.

2. Use Social Login

Allowing people to create their account or register using Facebook or Twitter has the benefit of making things easier for visitors. This can help you build a community around your brand and assist you in serving more personalized content. Moreover, anything you can do to shorten your registration process will help with conversions.

3. Become Social Media Friendly

Almost every aspect of your website, from the code to the content, is optimisable for social media. For instance, according to HubSpot, “Headlines consisting of 11 or 14 words in length are shared the most across social media.” Moreover, the use of Facebook Open Graph and Twitter cards will help you control how content appears on social sites.

4. Make Sharing Easy

When a user finds something they enjoy, make it easy for them to share it with their friends, family, and co-workers. All of your content and product pages need sharing buttons and tools. This not only includes social sharing, but buttons that make it easy to email or text message as well.

If you would like to talk about using web design to enhance social media marketing, or need more information, please contact us.