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No doubt at some stage, every marketing and comms manager with a Facebook page has asked some of the following questions: 1. how often should I post on Facebook? 2. when is the best time to post on Facebook? 3. how can I increase Facebook engagement? As Facebook continues to tweak its new Page Insights...
Wondering why no one is buying from your website despite the fancy, sizzling, pop-up ads, the cutting edge web design and finely written content? Well, it’s time to dig a little deeper and understand the real mechanics of how a typical web user works. Be warned, there is no exact formula as every user and...
If a picture tells a thousand words then in the “blink and you’ll miss it” information age where everyone is competing to be noticed online you need every advantage you can get. Here are 19 great reasons to include visual content in your online marketing 1) 90% of information transmitted to the brain is visual,...
According to statistics, mobile Internet usage has been growing staggeringly over the past few years and is expected to overtake desktop Internet usage during 2013. From 800 million mobile Internet users in 2009, the count is projected to reach 1.9 billion by the year 2015. In the field of Web design and development, we’re quickly...
As businesses and consumers increasingly look online to research products and services, they have probably already made a decision to purchase. The big question is whether they’ll purchase from you or a competitor. That’s where content marketing comes in. Content marketing is the opportunity for you to establish that trust and authority online and gently...
A new study from Experian, which tracked usage on fixed line connections, shows that Australians spend an average of 14 minutes out of every hour on social networking, which is down from 16 minutes last year. The United States and United Kingdom have also seen a decrease. In comparison, nine minutes are spent on entertainment,...
Great content is the key to successful online marketing. Sure you can try to optimise a web page for almost any search term, but without great content it probably won’t deliver the desired results. Search engines like Google are increasingly trying to promote popular, relevant content over heavily optimised pages. Even if you succeed in...
Australian’s will spend $13 billion online this year. Half of us will spend around 75% of our total shopping time doing online research. Over 90% of us will start our research with a search engine like Google. Around 75% of us have a Facebook account and 49% of internet users have a Twitter account. Most...