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The mantra of inbound marketing is, “It is not about you, it is about them.” This is often something that many business owners have a hard time wrapping their minds around. Nevertheless, your company’s website is not there for you, it is for your visitors, prospects, and customers. It is all about satisfying their wants and needs,...
You might offer a great product or service but when your business is just starting up, getting potential clients to notice you is sometimes a steep hill to climb. You might have an impressive website, but for some reason your search rankings are not reflecting this. That means you are missing out on the biggest...
Small businesses need to work hard every day to compete with the bigger competitors and so having a successful website is crucial. No matter the size of your business, if you have a website that effectively explains your offerings and benefits as they pertain to your target audience, you’ll have a much higher potential for...
If you think the winning business is all about personal relationships, consider this…. What would you do if an organisation was trying to work with you or perhaps sell you a product or service? Most likely, one of the first things you would do is review their website, research their social media presence and in...
The world of marketing has changed for almost every organisation, no matter how traditional or cutting-edge their particular industry might be. The financial services industry is no exception either. Most people now gather their information from online sources, so any financial services business that wants continued growth and success, needs to go where they can...
If you are a business owner, then you understand how important it is to have your website well ranked in the search engines, particularly in Google. You know that search engine optimisation (SEO) helps your website show up in Google’s index when users search for keywords related to your site. But do you know the...
Q: What is the difference between sales and marketing? A: Sales is where you call the prospect. Marketing is where the prospect calls you. The difference is significant and it parallels the changes we have seen in advertising and marketing over the last decade or so. Advertising, that outbound, interruptive tactic that we all once...
Many people search online for a small, but relevant pieces of information like a phone number for a local business or perhaps their store hours. However, many others perform searches because they have specific questions about a particular subject and are looking for full-bodied answers. In addition to the products and/or services your company offers,...
According to Dr. Dave Chaffey, an expert on digital marketing at ClickThrough, content marketing is the number one trend for generating leads in 2017. Dr. Chaffey states: “A focus on content marketing makes perfect sense for modern marketing, since it supports a more integrated approach to digital marketing where content is used as the fuel to...
You can’t do much with 140 characters… or can you? Twitter seems like a a restricted format for marketing but it has great potential for many businesses. If you’re looking to make the biggest impact possible in so few words, though, you need to make sure every character is packed with dynamite. Here are 5...
It’s no secret that social media plays a big role in your marketing strategy. With there being almost 3 billion active social media users worldwide, you need to use social media to reach a wider audience. The kind of content you post make determine whether you connect with your audience or lose their interest. When...
If your company has a website, you may think you have a leg up on the competition. While this is true in some regard, if your website hasn’t been touched in ages, chances are it is not helping your company as much as you think. The truth is: the internet, your business, and your customers are constantly changing....