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Business advice can often be extremely complicated, but when you break it all down the basics remain the same, whether you run a cafe, retail outlet or do most of your marketing online. If you want to grow your business there are 5 essential activities you should focus on. 1. Properly identify your niche, customers...
Every year a new technology is being touted as the ‘next big thing’ that will change the way we do business and marketing. While some of these claims are somewhat premature or unfounded, there is a new technology that is making significant inroads into our lives and it is one you might be using now;...
Sometimes social media is a deal that sounds too good to be true, from a business perspective. You have sites with millions of users, all of them looking to read and share content created by those they follow, and it costs nothing to tap in to? No business in its right mind would pass up...
The majority of business I talk to are very keen to increase traffic to their website. I’ve even seen businesses with a lot of web traffic still not making enough sales, which leads them to conclude they must need even more traffic. The good news is that all these activities can be very effective at...
Every week I receive enquiries from business owners or marketing managers wanting help with their marketing. The first question I ask is, “What is the goal here, what are you trying to achieve?” I’m surprised how often the client doesn’t really know the answer to this. Most people find it difficult to understand how marketing...
Earlier in the year, Google began a process to encourage the use of HTTPS rather than the traditional HTTP protocol for web pages. Beginning in October of this year, Google will continue this process by adding the warning message, “Not Secure” for two additional circumstances. Those circumstances include whenever a user enters information into an...
Search algorithms are always changing. Much of hat worked five years ago is almost obsolete today. For example, keyword stuffing used to be an effective SEO strategy. Now it just looks silly. Today SEO has become far more complicated. Many SEO strategies are not intuitive, so it’s important to keep up to date on new...
With social media being a powerful weapon for marketers and businesses, it’s all too easy to post something to Facebook, Twitter and other networks and think that your job is done. However, while social media gets word out quickly, it’s not magical. A lot of the time, the content you post may not get the traffic...
Just as customers are becoming ever more sophisticated, along with all the technology tools and online marketing strategies, so are the requirements for a successful Pay Per Click (PPC campaign). It isn’t enough anymore for organisations to simply throw all their marketing dollars into Google Adwords or Facebook ads and hope for the best. Listed...
It has been said many times before, “You never get a second chance to make a first impression”. Just as this motto holds true for job interviews and selling a home, it also holds true for website landing pages. It is crucial to get your landing page right if you want to maximise visitor conversions....
Starting a new business involves countless details that need attention. Many business owners have probably heard of Google’s Analytics reports, but are often too overloaded with other tasks requiring their attention to conduct a complete analysis of every metric offered by Google. In this post, we’ll discuss the highlights of these reports that provide insight...
Search engine optimisation (SEO), keyword research and great content form the foundation for attracting your website’s target audience. But an often overlooked aspect of search engine optimisation involves your website’s images. The Potential for Using Google Image Search to Drive More Traffic Because Google does not release image search data, finding the latest data brings challenges....