We’ve all heard of the Pareto Principle, aka the 80/20 rule, but are you implementing it to get big results in your business? Most people tend to spend 80% of their time to generate just 20% of results. This is “D-Time”. They look busy but aren’t being very productive. Productive people flip the equation and...
I recently had a new client contact me, wanting to get started immediately despite us having never met and not even having written a proposal. When I asked why, he said, “I’ve read everything you’ve written over the last year and know we’re a good fit.” Most successful modern marketers know that the creation of...
Every year a new technology is being touted as the ‘next big thing’ that will change the way we do business and marketing. While some of these claims are somewhat premature or unfounded, there is a new technology that is making significant inroads into our lives and it is one you might be using now;...
Sometimes social media is a deal that sounds too good to be true, from a business perspective. You have sites with millions of users, all of them looking to read and share content created by those they follow, and it costs nothing to tap in to? No business in its right mind would pass up...
The majority of business I talk to are very keen to increase traffic to their website. I’ve even seen businesses with a lot of web traffic still not making enough sales, which leads them to conclude they must need even more traffic. The good news is that all these activities can be very effective at...
Every week I receive enquiries from business owners or marketing managers wanting help with their marketing. The first question I ask is, “What is the goal here, what are you trying to achieve?” I’m surprised how often the client doesn’t really know the answer to this. Most people find it difficult to understand how marketing...
Here we are again, the start of a new year! Here at Sticky Digital, we have big and exciting plans for the next 12 months ahead and will be back in action from Monday 8th January. We would like to wish everyone a very happy and prosperous 2018. HAPPY NEW YEAR! Here’s to all your...
I am a big fan of social media and use it heavily to market my business and my clients’ businesses. In fact, my use of Twitter contributed significantly to the growth of my agency in the early days. Social media marketing is essential in this day and age for any business to connect to current...
The team at Sticky would like to thank everyone who has contributed to a very successful 2017. We have enjoyed one of our best years ever but couldn’t have done it without great clients, suppliers and supporters. Thanks one and all. Our office will be closed for the Christmas break from COB Thursday, 21 December...
Were you shocked when Donald Trump won the US election? Did you believe that there was no way this could happen when nearly everyone you knew was strongly opposed to Trump and thought Clinton would win easily? Nobody really supported the New York billionaire with a fake orange tan. You weren’t alone in your disbelief...