Author: Sticky Ads

Are You Busy, Productive or Efficient?

We’ve all heard of the Pareto Principle, aka the 80/20 rule, but are you implementing it to get big results in your business? Most people tend to spend 80% of their time to generate just 20% of results. This is “D-Time”. They look busy but aren’t being very productive. Productive people flip the equation and...

The problem with being average

How do you measure your business and it’s success? There’s a good chance that you are measuring against your industry’s averages. “What are our competitors doing?”, “What is standard industry practice?”, “Let’s benchmark ourselves against the industry.” This sort of thinking might raise an underperforming business up to the level of others but when average...

Categories: Strategy

Start at end for marketing success

Every week I receive enquiries from business owners or marketing managers wanting help with their marketing. The first question I ask is, “What is the goal here, what are you trying to achieve?” I’m surprised how often the client doesn’t really know the answer to this. Most people find it difficult to understand how marketing...

HAPPY NEW YEAR

Here we are again, the start of a new year! Here at Sticky Digital, we have big and exciting plans for the next 12 months ahead and will be back in action from Monday 8th January. We would like to wish everyone a very happy and prosperous 2018. HAPPY NEW YEAR! Here’s to all your...

Categories: Uncategorized

The power of asking the right things

One thing I’ve learnt over the years is that constantly working is not the key to business success. However, constantly working on the right things is. If your company is not growing as fast as you’d like, more hard work is probably not the solution. You probably need a better strategy. Ask yourself these questions:...

Categories: Strategy

Social Media Pitfalls to Avoid

I am a big fan of social media and use it heavily to market my business and my clients’ businesses. In fact, my use of Twitter contributed significantly to the growth of my agency in the early days. Social media marketing is essential in this day and age for any business to connect to current...

Categories: Uncategorized

MERRY CHRISTMAS

The team at Sticky would like to thank everyone who has contributed to a very successful 2017. We have enjoyed one of our best years ever but couldn’t have done it without great clients, suppliers and supporters. Thanks one and all. Our office will be closed for the Christmas break from COB Thursday, 21 December...

Categories: Uncategorized

Danger of living in a filter bubble

Were you shocked when Donald Trump won the US election? Did you believe that there was no way this could happen when nearly everyone you knew was strongly opposed to Trump and thought Clinton would win easily?  Nobody really supported the New York billionaire with a fake orange tan. You weren’t alone in your disbelief...

Categories: Uncategorized