Author: Craig Wilson
Kaden Centre launches online exercise platform for cancer patients
Research highlights that regular exercise before, during and following cancer treatment decreases other adverse side effects and is associated with reduced risk of developing new cancers and co-morbid conditions. This was the rationale behind the launch of a new, world-first, online exercise platform for cancer patients by The Kaden Centre. The Kaden Centre is Australia’s...Categories: Announcements, Case Studies, Propaganda, Web Design
Objectivity and the Facebook debate
As you digest your Aussie news media today regarding the Facebook brouhaha, please remember that these publishers have skin in this game and can hardly be relied upon for balance and objectivity (in this particular case). The most accurate comments I saw yesterday we’re by Malcolm Turnbull on ABC 730. Watch it on iView if...Categories: Uncategorized
Media companies slam Facebook move
Facebook has made a stunning move to ban publishers and users in Australia from sharing or viewing any news articles on its platform in response to the Morrison government’s proposed media bargaining laws. A Nine spokesperson said the decision was disappointing. “This action proves again their monopoly position and unreasonable behaviour,” the spokesperson said. “But...Categories: traditional media, Web / Tech
Media coverage of Facebook move to block media in Australia
Facebook has made a stunning move to ban publishers and users in Australia from sharing or viewing any news articles on its platform in response to the Morrison government’s proposed media bargaining laws. Here is how it is being reported in the media: Sydney Morning Herald https://www.smh.com.au/world/north-america/facebook-to-restrict-australians-sharing-or-viewing-news-content-20210218-p573j8.html 9News https://www.9news.com.au/national/facebook-bans-australians-from-sharing-viewing-news-content-under-media-laws-spat/e79e41be-0d55-4ddd-8e91-08c43fc6985e 7News https://7news.com.au/technology/facebook-restricts-aussie-news-publishers-c-2187009 The Guardian https://www.theguardian.com/australia-news/2021/feb/18/facebook-to-restrict-australian-users-sharing-news-content...Categories: Digital, social media, traditional media, Web / Tech
Meet Planet Warrior
Planet Warrior delivers creative and relatable learning resources for primary school students Australia-wide. Founded by Newcastle pair Hollie Newman and Aimee Bowman, Planet Warrior’s mission is to be a trustworthy and reputable education organisation. Creating content that both educates and empowers students, of all ages, to learn about Earth and create action for sustainability –...Categories: Announcements, Propaganda
Business through empathy
– by Craig Wilson (This post originally appeared in Newcastle Herald on 10 June, 2020) My dad, a successful business person and very handy golfer, often told me “you can tell the character of a person by the way they conduct themselves on the golf course.” He used to invite potential business partners for a...Categories: Uncategorized
Meet Lambert Capital Developments
Lambert Capital Developments is one of Melbourne’s leading residential development teams. They exist to bridge the gap between funding and development to help their clients deliver exceptional projects. Since establishment in 1993 Lambert have been directly involved with over 100 property developments in Victoria. Their mission is to show people that property development can be...Categories: Announcements, Propaganda
Meet Kaden Centre
Kaden Centre is a Newcastle based organisation that delivers custom, targeted exercise programs to people experiencing all stages of cancer and chronic illness, safely prescribed and guided by exercise and health professionals. Originally set up as gym for people with cancer and chronic conditions, Kaden has evolved to now offer home-based programs and advice online...Categories: Announcements, Propaganda
Meet Inspire Speakers
Inspire Speakers is one of Australia’s leading speaker bureaus, helping match events and organisations with the best talent and motivational speakers in the country. Based in Sydney but working with events and talent Australia-wide, Keith Harwood and his team at Inspire have a stated goal of creatively matching speakers to events to captivate audiences. They...Categories: Announcements, Propaganda
Meet Bravo Migration
Bravo Migration is one of Australia’s leading Australian visa and study specialists. They have helped over 3000 people migrate to Australia. Now, with the turmoil of Covid-19 and border shutdowns, Bravo have never been busier as they assist families, employees and and employers with urgent and technical visa issues. Bravo can assist with Partner &...Categories: Announcements, Propaganda
A marketing plan for tough times
– by Craig Wilson A gloomy global economy means that business owners should be preparing for the worst and creating leaner plans for attracting new business. With that in mind, here is my 7-Point Marketing Plan for Tough Times. 1. Minimise advertising wastage If you can’t measure direct results from your advertising, you really should...Categories: 360 Degree Digital Marketing, Digital, Inbound marketing, Propaganda, Strategy, Zag Theory