Category: branding

Read our digital marketing blogs on branding. Full of useful insights, opinions, and take-home tips.

Make Your Process Part of Your Brand

Most people assume branding is all about a nice logo, clever positioning and a slogan or value proposition. But did you know that your process, the unique way you do things in your business, can become an invaluable part of your brand too? Every business inevitably has a set of processes it follows to deliver...

Categories: branding

Your marketing is a waste of time without effective branding

Many companies that do their own marketing experience little to no success and feel that marketing is ineffective. However, they don’t realise that marketing can sometimes mean nothing without developing a brand first. Branding is an essential component of marketing, and not just something that is nice to have. Companies need to build on their...