Category: Blogging
Yes, we write blogs about blogging… Read all our insights and tips about blogging and content marketing here.
Modern marketing is confusing, right? There is now an overwhelming amount of marketing options to consider. It’s no marketing budgets are stretched thin and most businesses get a poor return on their spend. But if you want to start getting a lot more leads, enquiries and clients in 2020 you only need 3 things Focus....
What do you think is the most important aspect of your business? Money? Clients? Growth? They’re all very important, but there’s something else you need that can guarantee these outcomes. Momentum. When a business has momentum almost every problem disappears or can be easily overcome. It’s an amazing feeling for a business owner. But when...
I recently had a new client contact me, wanting to get started immediately despite us having never met and not even having written a proposal. When I asked why, he said, “I’ve read everything you’ve written over the last year and know we’re a good fit.” Most successful modern marketers know that the creation of...
Many business owners fear sharing information because they think that by giving away their secrets they will decrease the customer’s need for their services. These business owners want to make sure that they are valuable, and their knowledge makes them have value. However, by keeping this information a secret, they are not allowing the consumer...
With social media being a powerful weapon for marketers and businesses, it’s all too easy to post something to Facebook, Twitter and other networks and think that your job is done. However, while social media gets word out quickly, it’s not magical. A lot of the time, the content you post may not get the traffic...
Many people search online for a small, but relevant pieces of information like a phone number for a local business or perhaps their store hours. However, many others perform searches because they have specific questions about a particular subject and are looking for full-bodied answers. In addition to the products and/or services your company offers,...
According to Dr. Dave Chaffey, an expert on digital marketing at ClickThrough, content marketing is the number one trend for generating leads in 2017. Dr. Chaffey states: “A focus on content marketing makes perfect sense for modern marketing, since it supports a more integrated approach to digital marketing where content is used as the fuel to...
Nearly everyone with a website wants a high Google ranking. Search engine optimisation (SEO) is a complex field with hundreds of different theories, tools, and tactics. You can obsess over keyword density, meta tags, on-site SEO, backlinks, and lots of other factors. While these all have their place, they can distract you from the top factor...
Expert opinions about blog and content ROI differ. If you ask 5 marketers how long it takes to see results, you will get 5 different answers. Some will tell you as little as 6 months, others will say 18 months to start seeing results, and a wide range of answers in between, Nonetheless, the prime benefit...
Did you know that web design can support and enhance your social media marketing efforts? For many online users, social media is their initial access point for finding information. Therefore, your social footprint and reach are extremely important. Regular subscribers and followers of this blog already know the influence of social media engagement on search engine results pages. Today, we’ll continue the...
There are more ways than ever to inform and connect with your clients on a daily basis. Through social media and digital marketing, you can spread your message faster than ever. But keeping up with this ever-growing set of new online tools can quickly become a job in and of itself. Luckily, just as quickly...
Respected marketing expert Jay Baer once said, “Content is fire, social media is gasoline.” We couldn’t agree more. If you are on social media and have a blog, have you combined your blogging with your social media marketing? The fact is there is a very close relationship between content, social media, and search engine optimisation. The...