Does your web designer understand internet marketing?

Web design for marketing

Web design for marketingDoes your web designer understand internet marketing?

In the early days of the Web the imperative was upon having a website and as a result an industry was born, and boomed, creating websites. Good, bad or ugly, it didn’t really seem to matter a long as you were part of the the new wave online.

These days however its a lot different. Everyone has a website and a substantial portion of the population uses the web to shop, search research, chat, meet, discuss, review…well you get the point, we’re online a lot. In fact a recent study revealed that 97% of clients purchasing decisions were influenced by websites.

Now, amid the clutter and competition online, mere web existence isn’t good enough. Now professional internet marketing is crucial. You don’t just build a website, you build a web presence.

Search engine optimisation, social media, conversion strategies, data analysis, geo-targeting, the mobile web, real time search. They’re all part of a sophisticated internet marketing plan that enable you to compete and thrive online.

Unfortunately, many web designers are still just building websites.

Check if your designer understands internet marketing by asking:

  • Can you optimise the website for multiple search terms?
  • Can you easily integrate social media sharing sites like Twitter, Facebook, Digg, Delicious, LinkedIn, FriendFeed and more?
  • Can you tell me how many people were searching for our products and services online last month?
  • Can you create a local search plan?
  • Can you test various conversion strategies and help lift conversion rates?
  • Can you help me grow my online audience?

If the answer is NO, then you might end up with a website, but will have done very little to enhance your marketing.