Many online marketers tend to focus their SEO efforts exclusively on Google, which is understandable, because it is the largest search engine.
However, other search engines, and more specifically, social media search engines, also receive large amounts of searches. This should not be ignored. By having your business or profile rank high for keywords, you can increase traffic to your site by including links in your posts.
Here are some tips on how to optimize your website for the “other” search engines.
People often search for trending topics on Twitter, and by using a tool to help you find out which topics are trending in your country, you can then tweet about those topics, especially if they are relevant to your niche. You can do the same with trending hashtags by including hashtags in your tweets. You can then include links to your site.
2: YouTube: Did you know that YouTube is only 2nd to Google for searches. By using the correct keywords in your video title and description, your videos will rank higher on YouTube, and may even come up in organic Google searches.
3: Google+: While it has not been the social media success many predicted, people still use Google+ to search for topics they are interested in. They will be able to find your posts if they contain the right keywords. Hashtags can also be used with Google+.
4: Facebook: By having the right keywords in your business page description and title, you can greatly increase the amount of business you receive from searches on Facebook.
5:LinkedIn: Include keywords in job titles and descriptions.
Social media SEO is often overlooked, and as a result, there is a lot less competition. Make sure all your profiles and posts are optimised properly for your chosen networks and watch the traffic flow.