How to Plan Your Blog Content Around SEO Keyword Research

Google search suggestions

Google search suggestionsContent decisions are difficult to make. Your content is responsible for driving your digital marketing campaign, but your output is limited by your time and resources.

At Sticky, we recommend planning your blog content around SEO keyword research, specifically long-tail keyword research.

Keyword research is predictive 

Businesses often look at their performance when planning new content. But according to this Practical Ecommerce article, performance merely illustrates the results of your current campaign, while keyword research gives insight into potential demand:

“Keyword data shows the potential demand that each keyword concept holds based on how many searches are conducted for that concept in an average month. Demand is an important consideration. It is separate from performance. Demand identifies how strongly you could be driving traffic and revenue to your site for specific keyword concepts. Performance identifies how well you have already done so.”

From your performance, you can deduce what yesterday’s consumer was interested in. But demand will tell you what tomorrow’s consumer wants to see. When you base your content on keyword research, you ensure that you’re writing for the future.

Write about relevant topics

One benefit of planning your content around keyword research is that it keeps you writing about relevant topics. Ideally, you’ll find a niche and hammer away at it. You’re better off making progress in one specific area as opposed to writing articles about various, unrelated industries. It also means that Google and other search engines will recognise your site as being closely aligned to these topics, which helps with your rankings.

Write for prospective customers 

Blog traffic alone isn’t always the best indicator. The goal is to bring people to your website and then keep them there and inform them about your business.

In other words, you want to bring prospective customers from your target audience to your site. When you plan your content around keyword research, you know you’re writing for a relevant audience and their needs.

If you’d like to talk more about SEO and producing content that drives traffic please contact us today.