The great thing about a marketing agency is working with such a variety of clients in different industries. It means we have to research and learn about so many different businesses and their customers. One day it could be finance, the next healthcare.
One of our longest-standing digital marketing clients is Colliers International, a leading property services business headquartered in Sydney with offices nationally.
Recently we have been looking into one of their areas of expertise, rural and agribusiness. This has meant learning more about macadamia farms, almond farms and cattle stations.
It helps us realise that agriculture is still a big business in modern Australia, and with the recent sale of the Kidman property, a very big one in the property industry.