Content marketing & strategic blogging
Fact: Companies that blog weekly grow twice as fast as those that blog once per month. Source: Hubspot
Content marketing involves the creation and sharing of online material (such as videos, blogs, and social media posts) that doesn’t explicitly promote a brand but is designed to stimulate interest in its products or services.
At Sticky, our favoured form of content marketing is blogging, but with a twist. Our Strategic Blogging methodology takes your content to another level, incorporating long-tail search and adding to your social media mix. It is also a great way to help position you and your organisation as thought leaders within your industry.
Why you should be blogging
- Companies that blog typically receive 97% more inbound links.
- Marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI from inbound marketing.
- 80% of business decision makers prefer to get information in a series of articles versus an advertisement.
The problem is that most organisations struggle to find the time to produce a content marketing strategy or to write and post fresh content, despite their best intentions. It’s hard and it takes time.
But we can help you. Sticky Strategic Blogging helps you build a body of content that:
1. Helps you rank for relevant long-tail search terms
2. Delivers increased qualified traffic to your website
3. Prompts conversion to your product, service or enquiry pages.
How does it work?
First, we research your business and conduct long-tail keyword research to find the best search terms to pursue. These aren’t broad generic terms, they’re search terms which often address a user’s intent. Sometimes the intent behind any particular keyword is much more important than the keyword itself. Long-tail keywords that address the need of the searcher or solve a definite problem will most likely rank well on Google, compared to similar head keywords. Customers who type descriptive key phrases (long-tail) are generally more qualified than those who type head keywords. As a result, the conversion rates are higher for long-tail keywords as compared to head keywords. We call it “content with intent”.
Second, we map out a program of posts addressing your agreed long-tail keywords. We recommend a minimum of 26 posts to ensure a significant increase in content, optimised search terms and traffic.
Third, we produced 250-350 word posts addressing your agreed long-tail search terms, fully optimised for search and linking to your relevant conversion or product / service pages. You can then post and publish to your blog.
The result is a website with tons of fresh, useful content, attracting an increasing amounts of qualified traffic.
It all comes down to creating useful content for your users so that they’ll be satisfied, trust you and potentially share it with others. That’s how SEO and social shares work together to increase your sales through long-tail traffic.
Sticky Strategic Blogging can be used as a stand-alone service or, for best results, as part of a larger digital marketing and SEO strategy.
Legal services client: 411% growth in search traffic via SEO & Strategic Blogging